{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While a lot of luxury brands drive direct exposure via social media marketing, celebrity collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't changed much in years; it does not have TikTok, and doesn't give celebs cost-free bags.|Herm